Case studies_
Dan Wheldon Memorial Kart Race

Hazel PR stepped in to support Johnny Mowlem in staging the Dan Wheldon Memorial Kart Race immediately following the sad passing of the double Indy 500 winner and IndyCar Champion in October 2011.

Supporting Johnny in all aspects of event and PR direction, Hazel PR managed all elements from event branding, signage, photography backdrops and promotional materials, to team administration and VIP management.

With a staggering level of international media demand, we managed the restricted invitation and accreditation of 50 high profile outlets and journalists, including 10 global TV outlets and live outside broadcasts.

The event, held in December 2011, attracted stars from across international motorsport including Jenson Button, David Coulthard, Dario Franchitti, Guy Smith, Rob Huff and Martin Brundle in celebrating Dan’s life and achievements. It succeeded in raising over £17,000 for the Wheldon family’s nominated charity, Alzheimer’s Society.