Case studies_
Autosport International

Hazel PR worked with Autosport International, Europe’s biggest motorsport show, for over eight years encompassing specialist PR to full show press office from 2002 to 2010 inclusive.

With Hazel PR’s specialist grassroots knowledge and contacts, we helped establish the Karting Area by building core industry partnerships and joint working with leading national karting championships, ensuring the attendance of over 500 UK karters.

Through the development of a professional platform we attracted stars from the highest echelons of the sport and figureheads of the industry to support the future generation of racing champions.

The press office role demanded close working with over 800 exhibitors across one million square feet to coordinate news and launches, while producing weekly content and joint working with flagship Haymarket Publishing titles to drive trade and public ticket sales.

Our responsibilities included VIP invitation and schedule management, from F1 drivers to Royal representatives, PR stunts and exclusive show content, while providing a press office operation to accredit and support 1,000 international media representatives. We succeeded in raising the gate figures year on year to 27,000 trade and 50,000 public visitors.