Sir Jack Brabham BDRC Memorial
Hazel PR directed the press office and event management for Sir Jack Brabham’s only official UK Memorial, attended by 250 VIP guests and the motorsport elite including Sir Jackie Stewart, Sir Stirling Moss, John Surtees and Gordon Murray.
Representing the family and working alongside the BRDC and Silverstone, we oversaw all aspects of the event including the production of presentation and promotional materials, banners, TV backdrops and AV presentation. We also sourced and organised the display of iconic Brabham cars through the ages and accompanying display information.
Media invitation and accreditation implemented for 40 select journalists and outlets, which included securing eight international TV stations, national radio, newspaper and leading specialist titles to achieve global media reach.